Liliia Shumyk Portfolio

Liliia Shumyk. I launch brands and run the projects behind them.

Project and marketing manager with a hands-on creative background.

I launched an online shop that brought €80k in its first year, opened three business locations in Berlin and built a brand from zero. I plan the work and manage people, vendors and budgets. When it helps the project, I can also make the content myself.

Hi, I'm Lili

I'm a marketer and content maker from Kyiv, living in Berlin. I like brands that have real people and real places behind them.

I spent three years building the content of a handmade ceramics brand, then managed Meta ad accounts for 40+ clients at Concentrix. After that I co-founded a dog grooming business in Berlin and built its brand from scratch: the visuals, the social channels, the shop, the price lists, and even the paintings on the salon walls.

What I enjoy most is setting things up: plans, budgets, teams and SOPs. Because I can also film, write, design and paint, I understand the creative work I manage.

Paws & Tails UG · Berlin2023 – 2026Co-founder

A brand from zero to three locations

Co-founder · Project & Marketing Lead

A new dog grooming business with a founding team of three and no agency. I created the visual identity and voice, ran every channel myself and led the rollout of each new salon.

1,000+pieces of content

1 → 3locations

2 weeksfrom keys to opening

Lili under her painting The Rocky Dogue in the salon

My painting in the salon

What I led

Led a team of 8–10 across service, admin and marketing
Hired and onboarded 25+ people
Worked with 40+ vendors on the multi-site rollout
Tested changes in one salon before rolling them out to all three
Wrote SOPs for admin, grooming and management teams
Tracked budgets and P&L in Power BI dashboards

What I made

Visual identity and brand voice, built from scratch
1,000+ Reels, Stories and static posts: idea, shoot, copy, edit and scheduling
All ad creatives for paid social on Meta
Influencer and collaboration outreach
The website and Shopify shop: product pages, content and checkout
Email campaigns in Mailchimp and Omnisend, plus WhatsApp Business messaging
Price lists, loyalty programme flyer, business cards and other print
Original paintings for the salon interiors

Instagram carousel · Top 10 dog spots in Berlin

A save-and-share format in German, with a map and one slide per spot

Brand identity and print

Logo use, business cards and the loyalty card

Price lists and loyalty programme

A4 print for all three salons

Website

paws-tails.eu: structure, content and visuals

Art for the salons

“The Rocky Dogue”, acrylic on canvas, painted by me for the salon interior

Manna Ceramics · Kyiv2019 – 2022Team Lead Marketing

A craft brand that grew 5× on Instagram

Marketing Manager & Graphic Designer, then Team Lead

A handmade ceramics brand selling to shoppers and to B2B partners. I shot, wrote and designed its content, then launched its online shop and led the marketing team.

5k → 25kInstagram followers

€80knew online revenue, year 1

+25%B2B partner inquiries